We’re a diverse team of expert brand thinkers who combine a wide range of disciplines to solve complex growth challenges


We bring together the speed, agility and action oriented mindset of a start-up with robust, evidence-based thinking & commerciality


We elevate the power and meaning of insight to drive commercial impact

growth strategy

We identify ‘big bet’ growth strategies and realise their full potential across the business


We combine entrepreneurial agility with commercial rigour to create winning innovation

brand transformation

We maximise the value brands create for their consumers & their business

Our clients are global brands spanning FMCG, Drinks, Technology, Entertainment and Finance

What our clients say

About Mash

Mash started

Mash was born in 2010 when our founders Conrad and Jonathan got together to create a Strategy Studio to help brands take a more entrepreneurial approach to brand growth


We are now a team of over 25 insight, strategy, innovation and design experts based in our studio on Regent Street, London, working with global brands across the world


And MashWorks, our network of creative partners, cross-industry experts and entrepreneurial start-ups is a unique ecosystem that helps us accelerate any brand’s path to growth

There are 4 ways of working with us…



No project processes. Just access to the time and expertise of our senior team when and where you need it


You and your team can access our unique collection of agile tools and frameworks


We guide you through the entire project journey for insight, brand strategy and innovation challenges


Our training and internal events work can help accelerate your own team’s internal impact

Our Innovations

In a fast-changing and increasingly competitive world, collaborating with a diverse network of experts will give brands a powerful competitive edge


 Informal ‘speed-dating’ style evening events that bring a mix of clients and experts together to share thinking around a specific challenge


MashWorks is an online platform that makes it simple to connect with a global network of experts to get stretchy thinking from unexpected places & parallel worlds


We work with external experts to help us develop innovative new methodologies in insight, brand thinking and creativity

Our Latest Thinking