Faster Innovation

Faster Innovation

How can global brands accelerate their approach to innovation to compete in a fast-moving world? Our recent research with innovation, brand and insight professionals from across industries suggested that speed was the single most important barrier to global brands achieving the true growth potential of their innovation. So at our Mash Up, we wanted to find out from more agile creative worlds, how to create a culture of faster innovation while still helping the business to effectively manage risk. We spoke to a broad range of experts from diverse fields to explore the topic; from fast fashion, to high-end restaurants, from accelerator programs to disruptive technology, design prototyping and emergency surgery. Here are some of the key themes that emerged during the course of the conversations…