Our studio approach to accelerating growth

THE SPEED, AGILITY AND ACTION ORIENTED MINDSET OF A START-UP COMBINED WITH ROBUST, EVIDENCE-BASED THINKING & COMMERCIALITY

Studio Philosophy

DIAGNOSE – We challenge and question the brief and take a solution neutral approach

 

COLLIDE – We bring together the people, insight and inspiration needed to solve the challenge

 

ITERATE – We constantly evolve thinking and ideas in an iterative rather than linear process

 

CREATE – We bring thinking and ideas to life to make them tangible and test their potential

 

INFLUENCE – We create multimedia experiences that influence & drive internal change

WE ELEVATE THE POWER AND MEANING OF INSIGHT TO DRIVE COMMERCIAL IMPACT

Insight

The world of insights is ever evolving with innovative new ways of getting deeper consumer, cultural, commercial and company insight and the trends & technologies that will shape their future.

 

Right tools for the right challenge – We work with you to create a tailored approach that connects the right people, asks the right questions and ensures the best mix of insight approaches (human and cultural) to solve your challenge.

 

A high energy experience – We take you through a journey of discovery with an approach to insight that is immersive and impactful. We reinvigorate existing learning, and use innovative and robust methodologies to reveal fresh insight.

 

Commercial solutions – We create simple and compelling frameworks that deliver tangible solutions, bridging the gap between insight and business to drive action and commercial growth.

 

Less time, more impact – We maximise the value of the most precious commodity of all – time – through storytelling and multimedia experiences that maximise impact with your team, your stakeholders and the business.

WE IDENTIFY ‘BIG BET’ GROWTH STRATEGIES AND REALISE THEIR FULL POTENTIAL ACROSS THE BUSINESS

Growth Strategy

Growth has become tougher to achieve for global brands as they fight through a thicket of local and global competitors, changing business models, and scarce resources. So when brands make big bets, they have to get it right.

 

Mapping out the big bets – We use commercial, consumer and cultural understanding to identify where the ‘big bets’ of growth are, and we apply meticulous filters to help prioritise the opportunities with the greatest potential.

 

Future scenario planning – We explore the potential of these opportunities and illuminate how they could evolve. And we work with the brand’s broader community to ensure the execution reflects the strategy’s intent.

 

Realising the potential – We’re confident enough in the growth strategies we create to track their impact, working with clients to ensure they provide a real return.

WE COMBINE ENTREPRENEURIAL AGILITY WITH COMMERCIAL RIGOUR TO CREATE WINNING INNOVATION

Innovation

Getting to great innovation that drives growth is about finding the right balance of commerciality & creativity… tapping into the agility and inspirational mind-set of entrepreneurs and start-ups whilst leveraging the commercial muscle and brand power of global companies.

 

WHERE’S THE MONEY?

Looking inside and out with an investigative eye to find the right bets to pursue, through robust analysis into the consumer, context and commercial landscapes.

 

HOW DO WE CREATE VALUE?

Going wide and deep to identify where and how we can add value – exploring opportunities to leverage from consumer pain points to technical capability to latent brand equity.

 

WHAT’S THE BREAKTHROUGH?

Developing breakthrough ideas, models and strategies with entrepreneurial and design thinking approaches, co-creating with consumers, entrepreneurs and experts from parallel worlds

 

HOW DO WE MAKE IT A WINNER?

A concept is just the start. We build, evolve and stress-test as we bring innovations to life, using physical and virtual prototyping to optimise the holistic experience and maximise the chances of success

WE MAXIMISE THE VALUE BRANDS CREATE FOR THEIR CONSUMERS & THEIR BUSINESS

Brand Transformation

We believe in brand transformation, not brand positioning. It’s about truly understanding the way your brand creates value for the business and for consumers, and how it could create more in the future.

 

Widening your horizons – Brands maximise the value they create by crossing category boundaries and redefining their competitive space. They ignore the distinctions of product & service, to create ecosystems that encompass both.

 

Defining the vision – We’ll work with you to define a Brand Purpose that’s anchored in a compelling human truth and defines in a very tangible way the value your brand will bring to people’s lives

 

Delivering the promise (inside & out) – The most powerful insight is useless until your brand can deliver against it, so we’ll help you bring your brand’s value to life, in strategically aligned actions plans – and in the hearts and minds of those who’ll execute them.

OUR PROPRIETARY RESEARCH AMONGST THE MARKETING, INNOVATION AND INSIGHT COMMUNITY SUGGESTS THAT THE BIGGEST BARRIERS TO ACHIEVING GROWTH ARE INTERNAL

Internal Impact

Inertia is the enemy.

 

We help people create internal impact by telling memorable stories, creating unforgettable multimedia experiences, and expanding their capabilities. This helps them challenge the status quo and get the senior support and resources needed to create a shared vision for change.

 

There’s definitely skill in creating great insights and ideas, but often the key is driving internal change once you have them. And that’s where Mash can help.