Our Blog, Mash Ups & White Papers

Our Latest Thinking

Featured Post

All ()
Mash Blog ()
Mash Ups ()
White Papers ()
Sort By None
  • None
  • Date
  • Title
  • Author
June 22, 2017

Adapt or die: innovating for a new future

Mash Blog

Emma Sant on how behaviour change can help brands embrace – and lead – future shockwaves in their category.   Insurance has been seen as an old-fashioned grudge purchase for years. Few insurers offer products which are truly in...

June 11, 2016

Game Changers

Mash Ups

What can brands learn from people trying to transform our world for the next generation? We spoke to experts from the worlds of entrepreneurialism, disaster relief, urban planning, neurotechnology, sustainability and social activism to...

February 11, 2016

Global vs Local

Mash Ups

What does it take for global brands to win in different cultures? In order to get a different take on this familiar topic we spoke to a broad range of experts with diverse backgrounds and experience, from award-winning photography,...

November 11, 2015

Faster Innovation

Mash Ups

How can global brands accelerate their approach to innovation to compete in a fast-moving world? Our recent research with innovation, brand and insight professionals from across industries suggested that speed was the single most...

July 16, 2015

Dads go to Iceland too

Mash Blog

The latest instalment of our expert blog series comes from parenting journalist Liat Hughes Joshi who brings us her views on why your marketing needs to talk to parents and not just mums… Family life has changed remarkably over...

May 5, 2015

James Intriligator on how brands grow

Mash Blog

Professor of Consumer Psychology and Innovation James Intriligator gives us his view on Byron Sharp’s popular book How Brands Grow..  “The Sharp Approach”:  Moving Beyond 20/20 Hindsight and Simplistic Segmentation I recently...

April 17, 2015

Mark Champkins on Sparking Creativity

Mash Blog

Invention is often perceived as stemming from a ‘Eureka’ moment, the result of a moment of insight, or as an idea that has arrived, unexpected and from out of nowhere. However, I suspect that creativity and invention is a skill and can...

March 16, 2015

Talking About My Generation

Mash Blog

Brands should stop pigeonholing and start co-creating with millennials Technically you’d categorise me as a millennial – digital native, dual-screener, ownership averse and a person for whom culture is a form of currency. But...

December 11, 2014

Behaviour Change

Mash Ups

How can we drive change in consumer behaviour? Following our Mash Up on Behaviour Change, we collated all of the most incisive thinking from our experts and conversations around the studio to give you an overview on what we’ve...

December 4, 2014

Mostly it’s the f****** ribs

Mash Blog

The role of product truths in understanding loyalty In the US TV show House of Cards there’s a small run-down rib joint that the morally corrupt anti-hero and congressman, Francis Underwood, has been going to for 20 years. In one...

December 3, 2014

What kind of love are you looking for?

Mash Blog

Seven kinds of love and what this means for brands As functional differences between products and services become harder to create and maintain, brands are increasingly searching for new ways to engage with people on an emotional...

October 11, 2014

The power of language

Mash Ups

How will you and your team harness the power of Language to sell ideas? Following our Mash Up on The Power of Language, we collated all of the most incisive thinking from our experts and conversations around the studio to give you an...

August 11, 2014

The power of disruptive change

Mash Ups

Not all change is disruptive but all disruption creates change. Following our Mash Up on The Power of Disruptive Change, we collated all of the most incisive thinking from our experts and conversations around the studio to give you an...

July 11, 2014

Targeting Youth

Mash Ups

Discovering different ways to target youth across categories with a focus on 16-24 year olds. Following our Mash Up on targeting the youth audience , we collated all of the most incisive thinking from our experts and conversations...

May 11, 2014

Targeting Men

Mash Ups

Following our Mash Up on Targeting men, we collated all of the most incisive thinking from our experts and conversations around the studio to give you an overview on what we’ve learnt about targeting this fascinating category...