March at Mash: we’ve been thinking about…

March at Mash: we’ve been thinking about…

Looking for some brain food? At Mash, we get together every few weeks to talk about big brand news, emerging trends shaping consumers’ worlds, and bounce around ideas on the latest thinking from brand stretch to portfolio strategy to design. 

Here are our top 5 conversation starters in the Studio for March…

Public Health England is set to enforce 20% calorie or portion size cuts on a whole host of foods by 2024, with savoury as the next target in the hidden sugar wars

If you’re a big player faced with a category breaker, what can you do? Disrupt the disruptor, argues Costas Markides at London Business School 

Is simplicity the unspoken uber-trend? From stripped back mobile phones to Brandless shopping to IKEA’s new Industriell range, we’re all about winding it back

Supreme’s new ticketed fashion strategy makes it our brand of the month

And finally, did you think pod people were a relic of the 1950s and Invasion of the Body Snatchers? Ariel’s Do you Pod? and Apple’s HomePod ad by Spike Jonze bring them into the 21st century