July at Mash: we’ve been thinking about…

July at Mash: we’ve been thinking about…

Looking for some brain food? At Mash, we get together every few weeks to talk about big brand news, emerging trends shaping consumers’ worlds, and bounce around ideas on the latest thinking from brand stretch to portfolio strategy to design. 

In amongst exploring Soho’s hottest ice-cream joints, during July we’ve talked Christmas (yes really!), tackling body odour and celebrated the diversity of modern families.

Here is a glimpse of what had us talking in the hottest summer since 1976…

Replacing traditional family car park signs with designs representing modern families to celebrate diversity and coincide with Pride Month – a clever and simple initiative from Volvo that we loved!

Tesco’s 2018 Christmas Innovations certainly had us intrigued and hungry. We were particularly taken by the promise of Salted Caramel & Cocoa Tortilla Curls and can’t wait to sample when the temperature drops a little…

Monzo won our ‘brand of the month’ spot for its refreshingly innovative take on the world of banking. By making financial management easy, tangible, and dare we say even enjoyable, Monzo seems to be on a pioneering path to changing the banking landscape forever

We learnt all about how skin bacteria might be the key in creating the smell from virtually odourless armpit sweat. With new science deciphering the first step in how this molecular process could be prevented, we could see a new wave of deodorants designed to prevent the chain of events that in essence causes odour…

And finally, it seems Nike remains as supreme and relevant as ever. Our work experience intern, Alex, selected the brand as a firm favourite of his, highlighting Nike’s celebrity collaborations, brand stretch initiatives and aspirational communications as key to Gen Z hearts