28 Aug #MeetMash issue 7: Miranda Lillystone
Welcome to #MeetMash, a regular drop-in to the Mash Studio to get to know our team a little better. This month, meet Senior Consultant Miranda Lillystone – a recent addition to the Mash team who brings with her a love of retail, travel and all things musical.
Tell us a bit about yourself:
Hello, I am Miranda! Born, raised, and rested in London, with a short stint in Birmingham. While I’ve never lived abroad for longer than a month, travelling and learning about new cultures is a passion of mine (both for work and personally) – I am currently working on scoping out potential trips so I can hit the 50-country mark.
How did you find your way into brand strategy, and what brought you to Mash?
When at university doing an Economics degree, the world of innovation and brand strategy couldn’t have been further from my radar or the ‘expected’ career progression. However, I knew I wanted to work with brands to push their thinking and help reimagine their futures. Through some research and an internship, I found what I was looking for and got fascinated with the world of brand and innovation.
Five years on, I’ve worked across many creative challenges, clients, and categories – and as soon as I met with Mash and visited the studio, I felt as if this were the perfect next step. A place where I can share my experiences, work on exciting challenges, and engage with bright, energetic people who I want to learn from.
What brand would you love to work on?
I like to think I’m typically brand or category agnostic, and it is the challenge that truly excites me. However, I do enjoy working on projects that I can find personally relatable; you’ll see me getting especially excited about skincare, haircare, and beauty projects.
I’d love to work with a company such as Sephora (and their sub-brands), I’m always amazed by their human-centred, omnichannel approach that continually pushes the way consumers experience beauty – successfully bridging the gap between online and brick-and-mortar through digitally-enabled services.
Where are you most likely to be found outside the Studio?
I’m a self-confessed musical lover. Whether it’s the big shows in the West End or finding quaint theatres above pubs where you feel like you’re in the show, you’ll find me grinning from ear-to-ear. When not talking about, listening to, and thinking about musicals – you’ll either find me on the netball court, in a pub garden on a sunny weekend, or eating Italian food (I have a soft spot for pasta).
What are you reading right now?
Just before starting at Mash, I read a book called I’m Not Longer Talking to White People About Race by Reni Eddo-Lodge. It was a fascinating read. Learning about people’s varying life experiences, the symptoms of structural racism, and the impact it has on our society was eye-opening. Couldn’t recommend it more!
What would your alternative career have been?
As a child (and, I should admit, still now) I dreamt of being in a musical – not being front and centre stage, but rather being below in the orchestra pit. Having grown up playing the violin and piano, I thought it would be the perfect excuse to listen to my favourite playlists every night while making a living.