#MeetMash issue 8: Shanna Boland

#MeetMash issue 8: Shanna Boland

Welcome to #MeetMash, a regular drop-in to the Mash Studio to get to know our team a little better. This month, meet Associate Director Shanna Boland, a strategic quant specialist who applies her analytical eye to client challenges and the progress of her beloved Arsenal with equal relish.

Tell us a bit about yourself:

Originally from Germany, I’ve lived in the UK for about 10 years now. I love good food, football, and spending time outdoors – whether that’s exploring parts of London I didn’t know or going for a hike further afield. I’m always curious about learning about other countries and cultures, so travelling is high up on my list of my favourite things to do.

How did you find your way into brand strategy, and what brought you to Mash?

I actually started my career working with a political think tank, but felt that my passion for understanding drivers of human behaviour and for analysing complex data was better placed in the world of brand consultancy. So, I moved to the analytics team of a small brand consultancy where I worked for a few years before moving to Mash. Here, I can combine this experience with creative approaches to solving very complex brand challenges together with extremely bright and inspirational people – something that I love doing and that really motivates me.

What brand would you love to work on?

What excites me about our work most is the challenge at hand, irrespective of the brand. But given my interest in football I would quite like to work with a sports brand, which I haven’t done yet.

Where are you most likely to be found outside the Studio?

At a food market, in a pub (with an interesting beer selection), a great (and solitary) hiking spot, or the theatre.

What are you reading right now?

I’m currently reading The Road by Cormac McCarthy – telling the story of a father and son journeying through a post-apocalyptic world. It’s emotionally very touching and captivating, if very dark. To counteract this, I’ve recently watched The Good Place on Netflix which I can highly recommend as a sitcom that combines comedy and some deeper philosophical and ethical questions in a very entertaining way.

What would your alternative career have been?

When I was very young, I always wanted to be a jet pilot. More realistically, I would have probably ended up working in law.