22 Nov #MeetMash issue 9: Louise Mercer
Welcome to #MeetMash, a regular drop-in to the Mash Studio to get to know our team a little better. This month, meet Associate Director Louise Mercer – a former client turned Masher, who said goodbye to the bright lights of in-house marketing to join the Mash team in 2017.
Tell us a bit about yourself:
I am a Welsh girl living in London, braving the big city to find my fortune (but missing the open expanse of skies of the homeland). I am a huge animal fan, particularly horses, I used to compete in show jumping, dressage & cross-country. I LOVE all things winter (except the rain) – snow, skiing, Halloween, bonfire night, Christmas, cuddling up with a nice movie and a roaring fire.
How did you find your way into brand strategy, and what brought you to Mash?
Interestingly, I used to be a client of Mash’s. I worked for 7 years in Unilever across a variety of marketing (product & brand), sales & strategy roles. I came to Mash to commission a project and, after leaving Unilever and a year at L’Oreal, I decided to move over the fence and try my hand in the agency world.
What brand would you love to work on?
I would love to work in the fashion sector. I think there are some really exciting changes afoot, particularly when we consider the rising front against throwaway fashion. The industry needs to reinvent itself and those brands that embrace new business models and seek to fundamentally change business as usual will win the younger generations.
Where are you most likely to be found outside the Studio?
Usually surrounded by friends, family or cats. I am a social butterfly and love to be with friends hanging out in a cocktail bar or trying a new restaurant, or in Wales visiting my crazy family. Occasionally I can be found snuggled on the sofa with my two cats, Ricky Bobby & Enfield.
Where is your favourite place in the world?
India! India is the Marmite of countries, you either love it or you hate it, there really is no middle ground. The country is bonkers yet calming, beautiful yet difficult. It literally has the power to make or break people. I once drove a tuk-tuk 3500km across India from Cochi to Gantok – now that nearly broke me!
What would your alternative career have been?
A child psychologist. I often dream of winning enough money to retrain and go back to University to extend my psychology degree into childhood & adolescent psychology. I imagine myself having my own practice, with a big solid oak wood desk and a room full of psychology books & papers. Any donors, please pay here…