Co-creation: the right experts will take you where consumers never can

Co-creation: the right experts will take you where consumers never can

Now more than ever it’s vital for businesses and brands to be consumer-centric. But just because we place consumer needs at the heart of our strategy, it doesn’t mean we should place consumers at the heart of our innovation process. Brands need to look beyond consumers for the knowledge, experience and inspiration to stretch their thinking outside of the world they know today and get to new and inspiring places.

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