Over the last year as part of Kantar, we have realised that for our clients to fully benefit from the partnership, we need to integrate more closely. We’ve come to realise that the way to ultimately deliver the promise of the studio is more integration with Kantar, not less. Getting closer to different types of talents. Getting closer to a data-ecosystem that sheds new light on challenges. Getting closer to more geographies and more brands around the world. Working more closely with Kantar will give our clients access to an industry-leading range of proprietary data and a broader network of diverse experts. Blending all this with our speed, agility and creativity, we feel it’s a powerful combination. Many things will stay the same - most importantly, the people you collaborate each and every day, as well as how we work: we will be offering a ‘studio approach’ to consulting within Kantar, continuing to focus on simplicity, storytelling and amazing project & workshop experiences.
We identify ‘big bet’ growth strategies and realise their full potential across the business
"Mash to me is the epitome of collaboration and creativity, shunning the cookie cutter approach, they design bespoke programs tailored to our needs. They also show great enthusiasm and courage to go where we have not gone before"
"We very much appreciate Mash's ability to work closely with our board and the executive team. And what was most important to us was the quality of their thinking - fast and solid - and how they work collaboratively to align people behind a common vision"
"We now have a really clear direction on where we are headed in terms of our healthier strategy - and have some strong next steps in place to bring this to life. It’s been a wonderful project"
"It was an ambitious plan, but you delivered. We now have concrete steps for growth"
"I challenge my team to work with world class teams and I honestly think we have found them with you"
“Your work allowed us to get inside people’s homes and under their skin without feeling artificial. This will change the way we think about things.”
Mash was born in 2010 when our founders Conrad and Jonathan got together to create a Strategy Studio to help brands take a more entrepreneurial approach to brand growth
We are now a team of over 25 insight, strategy, innovation and design experts based in our studio on Regent Street, London, working with global brands across the world
And MashWorks, our network of creative partners, cross-industry experts and entrepreneurial start-ups is a unique ecosystem that helps us accelerate any brand’s path to growth
No project processes. Just access to the time and expertise of our senior team when and where you need it
You and your team can access our unique collection of agile tools and frameworks
We guide you through the entire project journey for insight, brand strategy and innovation challenges
Our training and internal events work can help accelerate your own team’s internal impact
Informal ‘speed-dating’ style evening events that bring a mix of clients and experts together to share thinking around a specific challenge
MashWorks is an online platform that makes it simple to connect with a global network of experts to get stretchy thinking from unexpected places & parallel worlds
We work with external experts to help us develop innovative new methodologies in insight, brand thinking and creativity